E-commerce portal mydala.com to promote Shahrukh Khan’s Don 2

Don 2 will be promoted now by Mydala.com which is the first and biggest group of India acting as a commerce and social portal. Mydala.com has announced that it has been chosen as the social commercial associate of the much awaited Don 2. Mydala.com will promote Don 2 aggressively through a multimedia campaign involving group-buying, variety of ATL and BTL promotions and social media.

Don 2 will release this Friday 23 December 2011. Farhan Akhtar has directed Don 2 and it features Shahrukh Khan, Priyanka Chopra, Lara Dutta, Boman Irani, Om Puri and Aly Khan.

Under their Mission Get Don, Mydala.com will be giving thousands of free tickets through myriads of contests and deals on mydala to watch Don 2. There are SMS contests too and also exciting movie stuff at stakes.